Employee Advocacy vs. Influence Marketing

Executive Summary:

• Pros and Cons of employees vs. influencers
• Disengaged employees cost $10K in annual profits
• Promoting within increases employee activity and retention

Description:

What is the difference between employee advocacy and influencer marketing? Since 2013, interest in both strategies has grown, with employee advocacy seeing a 191% increase, with 45% of respondents naming it a top external objective. Understanding how to tap into either source is essential as both offer varying levels of benefits.

Creating an employee advocacy or engagement system allows businesses to leverage their existing workforce and see an ROI that extends past their current campaigns. When your company can promote within, your customers notice, and good brand recognition pays off. At the same time, influencer marketing can drive unparalleled traffic but can be costly and difficult to track if you're not using affiliate links or an ROI system.

We found many comparisons and benefits of both. Our guide dives deeper into how you can implement the right strategy for your organization for further details.