Selling Advocacy to the C-Suite

Executive Summary:

• Shorten your sales cycle
• Build better relationships with your customers and prospects
• Hire better candidates
• Turn your executives into thought leaders

Description:

It's never been more important to implement an advocacy program than it is right now. Employee advocacy is a powerful way to use social media to extend the organic reach of your business by tapping into the collective audience of your employees' friends and followers. But how do you sell that to the C-Suite?

This eBook plainly details the benefits of a properly managed employee advocacy campaign and shows how you can shorten your sales cycle, hire top talent, and turn your executives into the industry influencers they always thought they could be.