Pinnacle Case Study

Executive Summary:

  • Direct access to prospective students
  • Our website drove more traffic, with SEO receiving a boost
  • Higher conversion rate than paid advertising


Like most colleges, Pinnacle Career Institute knows that education can be expensive. It's an investment in someone's future that's supposed to pay itself back over time, but in recent years, some students haven't found that "guarantee" after graduation due to the economic climate. The result? Prospective students are becoming harder to convince.

Pinnacle used SocialHP to connect with prospective students and yielded higher conversion rates than traditional paid advertising.

Read the Case Study